Inanch
Services at Inanch - Hair Straightening

”We tried out, and fell in love with, the Yuko system at Inanch.
Fabulous! My hair is safe from further heat damage - five minutes
with a hairdryer and it's poker straight!” – Harpersbazaar.co.uk.
Click here to read full review.
           The Yuko System                                Brazilian Keratin Treatment


According to recent research, about 67% of women in the UK with wavy or curly hair attempt to straighten or smooth it every day. Most straightening processes usually takes 30 to 45 minutes. That's 4 to 6 hours a week and up to 275 hours a year!

How much time did you waste last year?

Go straight with the YUKO hair straightening system, available at Inanch Hair Design.

The Yuko hair-straightening system is a unique method hair straightening systems created in Japan which straightens naturally or artificially curly hair without causing any damage to the hair itself. The innovative Yuko System “repair” not only straightens hair but also has the ability to turn previously damaged hair back in to healthy hair. This is achieved through the specially designed heating iron which restores the nutrients to the hair leaving it noticeably healthier, stronger and shinier. The results normally last up to 6 months. The cost is dependent on the length of your hair and can range from £200 to £600.

During your free consultation, you will be taken through the full Yuko hair straightening process in detail by our Yuko specialist.

To book your hair straightening consultation please call us on 020 7383 7607 or e-mail us at yuko@inanch.com


Brazilian Keratin Treatment 

"Last night I got another Brazilian blow dry (hair straightening treatment). It has saved me so much time and ultimately has made my hair grow since I’m not putting direct heat on it every day.  I even got my mom to get one last night and she hasn’t stopped talking about it since. I cannot recommend this treatment enough, it’s the best thing I’ve done in a while!" - American Actress, Nicole Richie.

The Brazilian Keratin Hair Straightening treatment is the latest trend which all the celebrities are using. If you are looking for a treatment to eliminate all your frizz, add strength and shine to your hair and still allow you to style it with curls or natural waves - this treatment is for you! Inanch London has been offering this new treatment for over a year and clients are amazed with the results to say the least. The salon uses one of the very few Brazilian hair treatments available without any formaldehyde.

The treatment softens, smoothens, conditions and most importantly gives you gorgeous frizz-free hair. This type of hair straightening is not permanent but a natural treatment and lasts up to 4 months, fading progressively with every wash. As clients repeat the treatment every few months or so, they will be able to observe the improved quality of hair grown after this treatment has been applied. The application process takes 1.5 to 3 hours depending on the length and thickness of the hair. After the treatment is applied, it is sealed with a hot iron which traps moisture, hydrates the hair and creates a glossy finish.

The difference between this hair straightening system compared to other systems is that it does not use any strong chemicals to open and close the hair cuticle in an effort to straighten it. This Brazilian Straightening System is Keratin based which is a type of protein high in sulphur and the amino acid cystine which makes it tough, elastic and insoluble. Keratin is a natural repairing substance, which comprises approximately 88% of your hair. It penetrates the hair repairing internal damage and coats the hair preventing further damage.

Brazilian Hair Straightening is suitable for all types of hair including virgin, coloured, highlighted, previously straightened, kinky, curly, and wavy hair.

Important Points About the Brazilian Keratin Treatment

  • Can be used over any other kind of straightening.
  • It is based on keratin which naturally straightens.
  • Works better over coloured or chemically treated hair.
  • 4 days after treatment you can go into a pool or sea. (After 4 days)
  • Pregnant or nursing women cannot get this treatment done.
  • Remains in virgin hair for 2 months, any other type of hair for 3-4 months.

Things You Can Do The First 4 Days

Initially there are some precautionary steps to take to ensure the best straightening possible.
  • Wear your hair down for at least 4 days to allow the product to settle in your hair.
  • Use hair dryer or flat iron (in case hair gets wet during the first four days.)
  • Wear a silk scarf to pull your hair away from your face.
  • Use a shampoo without Sodium-Chloride (Sulfate-Free) on your hair at all times.
Things Not To Do For The First 4 Days
  • Do not wash your hair.
  • Do not tie your hair into a ponytail.
  • Don't use hair clips.
  • Don't pull your hair behind your ears.
  • Do not exercise or sweat.
  • Don't use hair bands.
  • Do not use your glasses to hold your hair back.
  • Do not use sprays, gel or mousses.

To book your free consultation please call us on 020 7383 7607 or e-mail us at brazilian@inanch.com


Below are some useful articles on Yuko Hair Straightening system and the Brazilian Keratin Straightening system:

Yuko Hair Straightening System
Japanese Hair Straightening - What you need to know
Japanese Hair Straightening - Is It Right for You? 
Brazilian Hair Straightening Treatment from Inanch
What is a Brazilian Keratin Treatment? 


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Inanch Hair Design, 220 Great Portland Street, Regent's Park, London W1W 5QP. T: 020 7383 7607. E: info@inanch.com

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