Inanch London recently had the pleasure of creating and styling the looks for some of the city’s most prestigious designers over London Fashion Week. Led by our Creative Director/ Session Stylist, Inanch Emir, the team designed and produced the hair looks for on-schedule LFW SS19 presentations for brands including Julien MacDonald, MARRKNULL and Steve O Smith, using our own professional hair and hair care brand, Gold Class Hair.

Julien Macdonald SS19 LFW Show – Saturday 15th September 2018

Inanch and her team are proud that our in-house extensions, Gold Class Hair, were the principle hair extension sponsor for Julien MacDonald’s show.

In true Julien MacDonald style, his new collection was bold, beautiful and exquisitely feminine. Fashion’s finest models, including Alessandra Ambrossio, Winnie Harlow and Izabel Goulart shimmered as they walked the catwalk wearing some of the collection’s most decadent pieces. Never one to disappear into the background, MacDonald’s SS19 collection was enchanting and seductive, and truly paid homage to the female form.

Led by renowned celebrity hairstylist, Ken Paves, Inanch London’s hair extensions were applied to models hair to create shiny, voluminous locks, which flowed over the model’s glittering gowns. Using Inanch London’s high-quality Gold Class Hair extensions and hairpieces to bring extreme length and volume. Once the hair extensions were applied, Ken used tongs and straighteners to add volume and a slight wave to the hair, to complete the captivating feline looks.

HERO PRODUCT: Gold Class Hair Extensions

MARRKNULL SS19 LFW Presentation – Sunday 16th September 2018

Inanch London’s second debut at London Fashion Week this year was designing and executing hairstyles for MARRKNULL’s SS19 presentation. Co-founded by Wang Wei and Shi Tian in 2016, MARRKNULL is a contemporary women’s ready-to-wear brand from Beijing.

MARRKNULL uses the regional cultures in Beijing as a background to describe the contradictions and impressions of the modern Chinese social system. The new minimalist collection focuses on the technical elements and changes of clothing, based on the consistent use of structural stitching techniques, combined with Chinese native clothing styles and structures.

Our team of top tier hair stylists were given a brief to create a sleek side parting for all of the models, and then work with each model’s natural hair to create an individual and authentic look for everyone. To achieve this, Inanch London team used R+Co Jackpot Styling Crème, slowly combing it through the hair to bring a sleek, polished finish, which sat elegantly around the face.
For models with shorter, naturally curly hair, our team used the R+Co Jackpot Styling Crème, working it through the ends and then adding Gold Class Argan Oil to encourage a super wet look finish.

For the models with longer hair, our stylists pulled the hair into a tight side ponytail. To create some texture and movement with the hair, our team began to gently backcomb the ends, which were then pinned so to spike out. The team then sprayed a large dose of dry shampoo to the hair to leave it with a matte, voluminous look, keeping the hair in place as the models moved.

To style the hair of the remaining models with beautiful long, natural curls and braids, the Inanch London team used Gold Class Protein Spray to style and add strength to the side parting styles, plaits and pony tails; finally completing the look using Gold Class Argan Oil to bring extra shine to the models glossy locks. Each model boasted a unique, modern and minimalist hairstyle, which highlighted their individual beauty. The sleek hair-looks worked in perfect harmony with MARRKNOLL’s bright contemporary collection.

HERO PRODUCT: Gold Class Argan Oil

Steve O Smith SS19 LFW Presentation – Sunday 16th September 2018

The final presentation Inanch London had the pleasure of styling was Steve O Smith’s, which took inspiration from Marie Antoinette as a tongue-in-cheek modern age provocateur; a heady juxtaposition of the heavenly and the delightfully wicked.

This presentation was a firm favourite with the Inanch London team, who had a great fun designing a range of dazzling avant-garde looks. Our talented team applied individual bespoke Gold Class clip-in hairpieces to each model, to build the necessary height, volume and texture akin to the style of the exquisite muse, Marie Antoinette.

For the first model with shorter hair, the team used R+Co Jackpot to smooth down the model’s front fringe, before applying lots of Schwarzkopf Dust on the crown of the head to backcomb. They then attached the Gold Class clip-in hairpieces to add some extra length and structure. To finish the team combed the hair to the middle of the head, styling to upright to look like a Mohican.

A range of dramatic and bedazzling up-do’s were the theme of the hour, as the team focused on adding drama and depth to each model’s hair. To create a truly avant-garde effect for models with both mid and long hair, the team brushed back and smoothed models’ hair into place using the Gold Class Small Paddle Brush and Gold Class Argan oil.

The Inanch London team then styled and attached several small hair buns to the models’ hair, each adding height to the head; the stylists then applied a texture spray for added grip. More Gold Class loose clip-in hairpieces were then cut, styled, curled and then layered on top of the models’ hair to give a slightly bohemian, quirky and dishevelled look to the hair.

Once the hairpieces has been perfectly secured into place, the stylists used tongs to create Marie Antoinette’s signature loose curls, which were pinned onto the hair pieces to give extra dimension and fullness to the hair. The team styled each of the curls in a slightly different art for each model, depending on their hair length or head shape.

The team had purposely left a few small sections of the hairline around the face loose; these were then lightly twisted and left to drop gently around the neck and shoulders. Our expert stylists finished the extravagant hair looks, with a light spray of Schwarzkopf Pink Hairspray and Gold Class Protein Spray.

**The team note that when using hairpieces, the most important part of styling is to ensure that they are securely gripped into place.

HERO PRODUCT: Gold Class Hair Clip-Ins

Our team were delighted to be a part of London Fashion Week and work with extraordinary designers to transform their vision into reality. We look forward to LFW AW19.

Having styled and created hair looks for an array of celebrities and models for various catwalk shows and editorial shoots since the 90’s; our founder has become recognised as one of the best hair stylist’s in the capital. As a result, Inanch London has become known for our world-class hair extensions, styling, colour, cut and bespoke hair and scalp services.