Take a glimpse inside the exciting world of SS20 London Fashion Week with Inanch London.

We were delighted to once again be lead stylists for a number of SS20 LFW’s high profile catwalk shows and presentations. Over the last few years we have been blessed to lead and style a variety of our favourite designer’s looks and we can’t wait to show you what our team created this season!

Led by Creative Director/ Session Stylist, Inanch Emir, our Inanch London team is the talent behind the multi-award-winning boutique salon, located in the heart of Fitzrovia, London. Known for their world-class hair extensions, styling, colour, cut and bespoke hair and scalp services.

Our first show was Fashion Futures with designers Monon Planche & Aurelie Fonta. Inanch and the team began by wetting down the hair. The hair was then taken section by section with R&Co’s Jackpot applied to create this super wet look. All of the hair was then gently smoothed back with small pieces of hair around the hairline pulled forward.

Inanch London at London Fashion Week SS20

To finish, L’Oreal Techi was applied, while using the Gold Class Tail Comb the team moulded these pieces into perfect barrel curls around the face. For shorter styles, the curls were left on the face, for the longer styles they were pulled out slightly. The minimalist look was completed using Gold Class Argan Oil and R&Co’s VICIOUS Hairspray for super hold.

Products used:

  • Gold Class Argan Oil
  • R&Co Jackpot
  • R&Co VICIOUS Hairspray

Our next show was for up and coming designer Quillattire. The team wanted to create a bold and beautiful looks bursting with attitude, which echoed the fierce and playful fashion designs.

First of all, Inanch and her team started wetting down the hair and prepping with L’Oreal Techi art. Next, the talented team began to use the Gold Class pin com, to separate into four clean sections and then style Dutch braids into models’ hair. Next L’Oreal Techi Art was applied to a Gold Class hairpiece. The team then attached the hairpiece to the model’s hair and sculpted the word Love across the model’s foreheads. To finish, Gold Classes Argan Oil was added all over for extra shine and R&Co VICIOUS hairspray to ensure a super strong hold.

Our third show this exciting season, was for the wonderful Daisy Miller. Daisy’s designs were intricate and extremely feminine. We wanted to create and style hair which would reflect the beauty and elegance of her collection. For this our team decided that braids should lead the way.

To begin all of the models’ hair was wet down and prepped with Gold Class Protein Spray then gently brow-dried. Next began the task of braiding the hair delicately into a large Fishtail braid.

The team tensed and adjusted the braid to create a soft, feminine look in keeping with this collection. Small pieces of hair were pulled free around the hairline and a spritz of light-hold hairspray was applied to finish this beautiful look.

Products used:

  • Gold Class Protein Spray
  • R&Co Outer Space Hairspray

Our final show was for the Lone Design Club presentation ‘The Letters’, which introduced an array of exquisite independent designers to LFW.

The look for The Letters LFW Presentation was based on the fun, free-spirit of the late 1970’s and vivacious, bold beauty of the 1980’s. Inanch and the team worked with each model’s natural hair texture to create a completely individual style for each one, feeding into the designers brief that he wanted to show his pieces were for all.

Inanch and the team began by wetting and softening the hair using our trusted Gold Class Protein spray. For longer hair, we blow-dried it into curls, then lightly tonged, to create a soft, undone look, the team brushed through the hair with Gold Classes Dream brittle brush.

The looks were finished with a spritz of R&Co Outer Space Hairspray.

For the natural curly style, the team wet and prepped the hair applying Gold Class Protein Spray. The hair was then diffused dry curling areas with the fingers for a natural bouncy curl.
A little Gold Class Argan Oil was used through the mid-lengths and ends resulting in stunning glossy locks.

To create the braided looks, our stylists again used out Gold Class Argan Oil all over the hair, to keep any flyaways in check and add a healthy shine that would glow all night.

All of these looks can be re-created in our salon, or if you want to try then at home too! Follow our Instagram channel or find out about our styling services available online.

For more information, interview requests or high-res images please contact: Laura McCluskey, [email protected], +44 7572 549 363.